About Trua

Trua means “Compassion” to us, and that is at the foundation of our online Trichology lead clinic. We are a small, young, Irish business.  Our aim is to help women and men with their scalp, hair and hair loss issues.
We have a small office in Fairview, Dublin which is the heart of our online store. From here you can “Click and Collect” if you’re local but the majority of our packages are sent out with DPD daily to all of Ireland and the UK.

Meet the team


Claire lost 90% of her hair in 2016 due to Alopecia Areata. Claire, very publicly, spoke about the effects this had on her life physically, mentally and emotionally. The response to Claire’s story was astonishing. Over time Claire’s hair grew back and thankfully has never completely fallen again since. Claire is studying trichology and is completely committed to making hair loss her life’s work! She is our head consultant.


Amy is the woman to go to if you’re looking for product knowledge and advice. She brings 9 years of hairdressing experience to our team. Since working in Trua she has undergone extensive scalp and hair education. Amy is the Queen of voiceys on our Instagram!


Sarh started hairdressing when she was just 15 – at 20 she packed up and moved to New York and worked in a high end, elite New York salon for 4 years. When she returned home to Kildare, she opened her own very successful salon which she ran for 14 years. Her interest in the scalp came from her time using and recommending Nioxin, she went on to complete a huge amount of scalp and hair loss courses. Sarah has suffered with hairloss herself, after the birth of her first child –  she lost a significant amount of hair and goes through regular bouts of loss due to stress. Sarah is an educator for Annutri and Moroccan Oil and has a huge passion for all things scalp and hair.


Teresa, a seasoned professional with a passion for scalp and hair health. Teresa embarked on her hairdressing journey in 2010 at the youthful age of 20, swiftly gaining expertise while working at the renowned Salon 2. Her dedication and talent earned her accolades, including the prestigious title of IHF Trainee Hairdresser of the Year in 2013. Notably, Teresa was also selected as the inaugural IHF Star Team member in 2014, affording her the opportunity to train with some of Ireland’s most esteemed hairdressers.

In 2016, Teresa realized her dream by establishing her own successful salon.In April 2023, Teresa embarked on a new venture with the launch of Light Hair Therapy, focusing on specialized scalp and hair health services. Drawing upon her wealth of experience and passion for helping others, Teresa is dedicated to providing expert consultations and innovative solutions to clients seeking to enhance their scalp and hair wellness.


Emma is your dedicated ally in achieving optimal scalp and hair health. With a heartfelt commitment to supporting her clients, Emma leverages over two decades of experience to deliver personalized solutions tailored to your unique needs. As an award-winning stylist at one of Ireland’s premier hair salons, Emma has honed her craft to perfection. For the past seven years, she has held the prestigious title of L’Oréal Colour Specialist, showcasing her expertise in color and styling techniques accumulated over her illustrious career.

Emma’s journey to becoming a scalp care expert was deeply personal, as she battled with eczema and dry scalp for years. This experience ignited her passion to delve deeper into scalp conditions and discover the transformative benefits of products like Nioxin. Eager to expand her knowledge, Emma has completed courses in Trichology and various scalp and hair treatments, enriching her understanding of all aspects of scalp and hair care.

Claire Anne

 Claire Anne is a seasoned professional with 18 years of invaluable experience in the art of hairdressing. For the past eight years, she has been an integral part of Aviary Beauty and Hair, where her passion for hair care shines through in every client interaction.

Claire’s journey in the realm of hair extends from root to tip, backed by her specialized studies in Trichology with Tricho Care and her certification in Oncology Aesthetics. With a keen focus on scalp health and hair replacement, Claire brings a wealth of expertise to the table, ensuring tailored consultations and effective solutions for all your scalp care needs.

Great hair starts with a great scalp…

Which means, great advice is essential.